Subscription Content

â–¶ Social Media Habits: Euro RSCG’s study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to… Continued

Have you read this article and feel you are doing most of the right things? Perhaps then you’re struggling with connecting social media to other disciplines within your company or organization. Jeff Beringer, SVP, Digital… Continued

Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media.

David Meerman Scott, in his 2007 book The New Rules of Marketing and PR (Wiley), was one of the first to tag the press release as a news release. It was his belief that the… Continued

For any other era or generation, a timeframe of three years would be a mere blip in the overall timeline of anything—a career, a trend, a lifetime, etc. But for me, that three-year timeframe marks… Continued

While its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition.

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of… Continued

While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services… Continued

Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively… Continued

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines: