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If you’re just beginning to implement a social media program in your organization, both internally and externally to customers, do your chosen communicators know what to say and how to say it?

How can you better interact with the executive of your organization?  Anticipate issues, problems, concerns and opportunities; prepare the boss before he or the client asks; have a plan.

Making yourself and what you do relevant and vital to key internal influencers is not just central to moving up in an organization—these days it’s central to survival. Whether it’s getting into the C-suite or just learning the techniques to be heard by management, now is the time to think about how to build your way into important groups of influence within your organization.

As with any PR activity, when running global digital publicity campaigns, understanding your audience will be central to connecting successfully with your target. In the realm of international publicity, your team’s understanding of culture can make or break your success.

Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.

With over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring servic

â–¶ CMOs Getting Social: U.S. marketing execs in the U.S. will place a heightened emphasis on social media next year, figures from a new survey show. According to a new report from The CMO Club,… Continued

Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.

In a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement.

As economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters.