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Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign.

Organization: Faubourg Marigny Improvement Association Agency: Deveney Communication Timeframe: January-June, 2009 “It’s a done deal.” That was the conclusion of just about every federal, state and local government official involved in the decision to locate… Continued

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50% of marketers indicate they have complete or consultative control of green marketing, 57% of PR practitioners say that have control of sustainability programs.

In challenging economic times, corporate social responsibility efforts could get short shrift, but that’s not the case for the CSR Awards finalists listed below, who have raised the bar in communicating CSR successes. The winners… Continued

Considering launching a mobile app for your organization? Here are some tips from Vijay Chattha, head of mobile apps marketing and PR agency AppLaunchPR.

While the word “app” recently appeared on an annual list of words that should be banned from the English language, you won’t see rich mobile application developers, giddy PR executives and satisfied smartphone owners dropping… Continued

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two,… Continued

As the number of communications platforms reaching customers and other stakeholders rises, decisions on who should guide those platforms become more complex. Yet those decisions have a monumental effect on communications success and, ultimately, the… Continued

Having planned and executed a number of their own events and attended their fair share of industry events, Melissa Connolly of Hofstra University and Chris Rosica of Rosica Public Relations share some advice for event success.

Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix