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Whether its YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis.

Having planned and executed a number of their own events and attended their fair share of industry events, Melissa Connolly of Hofstra University and Chris Rosica of Rosica Public Relations share some advice for event success.

Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix

PR is transforming so fast that tried-and-true techniques and metrics no longer apply. Do PR pros have to reinvent the wheel before the hammer of accountability comes down from above?

We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure.

As with any PR activity, when running global digital publicity campaigns, understanding your audience will be central to connecting successfully with your target. In the realm of international publicity, your team’s understanding of culture can make or break your success.

Coyne PR and Goodyear gave bloggers an inside look into the tire maker’s proving grounds in Akron, Ohio—a move afforded only to “traditional” media in the past. Coyne PR SVP Geoffrey Phelps lists six tips for treating bloggers with respect

Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars.

â–¶ Decade Depression: According to a Pew Research Center for the People & The Press survey, relatively few Americans have positive things to say about the last decade. By a roughly 2-1 ratio, more say… Continued

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.