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Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.

The inability of an organization to generate big ideas internally can stifle innovation and negatively affect reputation and the bottom line.

To gain a seat in the boardroom, communicators need to embrace and understand the financial language spoken by their CEOs and CFOs.

â–¶ Cohesive Communities: A new study of 241 online communities from 78 major corporations found that 33% of the brands are using a cohesive approach to social engagement, compared to just 20% in 2009. The… Continued

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.

Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas.

Relevant Content Big B2B Challenge: A study by HiveFire reveals that over a quarter (26%) of B2B marketers cite delivering new content on a regular basis to be their biggest challenge. Those who are able… Continued

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts.