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While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

â–¶ Customers Throw Down Gauntlet: Consumers in major countries around the globe are demanding a higher level of responsibility from companies in dealing with societal issues, and consumers are already using their own spending and… Continued

â–¶ Customers Throw Down Gauntlet: Consumers in major countries around the globe are demanding a higher level of responsibility from companies in dealing with societal issues, and consumers are already using their own spending and… Continued

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing.

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.