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Why don’t PR pros know more about the history of their profession? Our author argues they’re missing out on not only interesting material but a wealth of material that can inform their practice.

Consumer engagement with the Twitter feed of the Los Angeles Lakers topped the sports teams and leagues that Shareablee tracked for the first seven months of 2020. Yet, LeBron James’s Twitter feed has a larger audience than either his employer or the National Basketball Association.

All we seem to hear about today are toxic workplaces. Ellen, McDonald’s, the Washington Football Team. What’s behind this spate of media reports and how can communicators protect their companies from being the subject of one of these stories?

The pandemic and social unrest have made their mark on crisis management, Katie Paine argues. She makes her case with examples from Jerry Falwell Jr and the university he formerly ran and Rio Tinto, the minerals conglomerate that put profits over public perception when it destroyed sacred lands.

Each August, PRNEWS celebrates the opening of universities and colleges. We continue that tradition despite pandemic-fueled uncertainty surrounding the status of the first semester. As a result, you might have expected US colleges to reduce their social content. In fact, Shareablee data shows schools bolstered their Instagram posting 8 percent vs the same period last year.

[Editor’s Note: We spoke with Crystal Cooper Mathis, director of marketing and communications, SignatureFD, and Toni Harrison, CEO of Etched Communication, about launching DE&I communication in the midst

Both The Ellen DeGeneres Show and Hearst publications were caught flatfooted after allegations appeared in the media that their brands’ values failed to equate with reality. In her regular Image Patrol feature, Katie Paine analyzes the slow response to each PR crisis and provides tips for how brands should handle such issues.

Our latest survey of PR pros found them working harder than before the pandemic, but for a reason that left them thinking the future looks bright. In addition, more than 80 percent of survey respondents said the industry will rebound to its pre-pandemic size and that PR’s prestige has risen during the past five months. The pandemic has illustrated that businesses need strategic communication, respondents said.

As part of our pandemic interview series with new executives, we spoke with Elana Gold, the new chief marketer at Del Monte Fresh Produce. Hired during the pandemic, Gold discussed keeping customers at the apex of marketing during the pandemic as conditions change constantly and remote working is the norm.

For years, Adobe executives believed that getting a large volume of media coverage across a wide range of publications was more beneficial than fewer articles in targeted media. Using media measurement and analysis, Adobe’s Dr. Jennifer Bruce showed this was not the case.