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As part of our pandemic interview series with new executives, we spoke with Elana Gold, the new chief marketer at Del Monte Fresh Produce. Hired during the pandemic, Gold discussed keeping customers at the apex of marketing during the pandemic as conditions change constantly and remote working is the norm.

For years, Adobe executives believed that getting a large volume of media coverage across a wide range of publications was more beneficial than fewer articles in targeted media. Using media measurement and analysis, Adobe’s Dr. Jennifer Bruce showed this was not the case.

Is this pandemic moment the right time to initiate an influencer campaign? Influencer marketing certainly has pain points, yet this might be an ideal time, argue Allison Fitzpatrick and Paavana Kumar of Davis & Gilbert LLP. Here are their content and regulatory tips to bolster influencer success.

The traditional route for PR pros is to help a brand bolster awareness and sales. A different tactics urges PR to work with brands to invent vehicles that will raise awareness and boost revenue. Adam Ritchie explains how Invention-First PR works and why it’s so much fun.

Deepfakes, or Artificial Intelligence-generated synthetic videos, have been on the crisis communications periphery since 2017. Here’s what you and those you represent need to know about them.

In August 2019, Business Roundtable released a statement on the purpose of a corporation (see PRNEWS, September, 2019). More than 180 CEOs, some from America’s largest firms, committed their companies to

As part of our series of interviews with senior PR pros in new positions, we spoke recently with Emily Graham, FleishmanHillard’s first chief diversity & inclusion officer. During her 15-year career, Graham says she’s seen no evidence that PR has made strides toward diversity. Actions not words are needed now, she says.

Developing relationships with content creators remains a top priority for media relations pros. The pandemic has forced adjustments in this area, but the fundamentals of media relations remain stable.

Faced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.

In March, when COVID-19 was declared a pandemic, many communicators realized that they faced a problem that required an immediate PR response. How could the government quickly educate the public about ways to fight the novel coronavirus? Television broadcasters helped provide an answer.