Subscription Content

â–¶ Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13%… Continued

â–¶ Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13%… Continued

Six of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.

For most organizations, social media efforts are handled by three or less people.

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

1. A 2011 Netflix consumer price restructuring caused an estimated 800,000 subscribers to bolt from the service. 2. Nearly 50% of community newspaper readers say they never read local news online.  3. Communicators say social… Continued

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.