Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.
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Seven Things You Will Learn in This Week’s Issue of PR News
March 26th, 2012 by PRNEWS1. The “Kony 2012” video not only created controversy, it generated 100 million views in six days. 2. It took 24 hours for NPR’s This American Life to post a retraction to its story on… Continued
Quick Study: NYT, WSJ Dominate Financial Journalist Power Rankings; Women’s Deep Trust in Blogs Converts to Purchase Action
March 26th, 2012 by PRNEWSâ–¶ Financial Journalist Power Rankings: With five journalists in the top 10, The New York Times dominates the rankings of the most influential U.S. financial journalists, according to the 2012 Gorkana Survey of Financial Journalists.… Continued
Quick Study: Trust in Financial Services Rises, But Still Ranks Low; Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T
March 19th, 2012 by PRNEWSâ–¶ Ethical Practices, Honest Communication Will Strengthen Trust: Nearly four years after the global economic meltdown began, the nation’s financial services industry remains among the least trusted by consumers, according to the latest annual global… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
March 19th, 2012 by PRNEWS1. Rumors that CNN would purchase social media news site Mashable cropped up in Austin at the 2012 South by Southwest interactive conference. 2. Real-Time Marketing, a hot topic among communicators, has proven to be… Continued
Tip Sheet: Follow the 5 A’s of Being a Trusted Advisor
March 19th, 2012 by Liz GuthridgeRelationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.
B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences
March 12th, 2012 by Mary BuhayB2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.
Seven Things You Will Learn in This Week’s Issue of PR News
March 12th, 2012 by PRNEWS1. Over 1 billion people worldwide are expected to take part in Earth Day on April 22, 2012. 2.A short video on digital guidelines is a good internal motivator, and employees can sign off on… Continued
Quick Study: Security, Privacy Concerns Impact Consumer Choices; High-Profile Brands Have Low Market Value Problems
March 12th, 2012 by PRNEWSâ–¶ Privacy and Security Affecting Reputation: A new Edelman study, “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012,” finds that concerns about data security and privacy are impacting what… Continued
Social Watch: Women Trump Men in Social Network and Blog Visits
March 12th, 2012 by PRNEWSNielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.