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‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time

March 26th, 2012 by

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.

Seven Things You Will Learn in This Week’s Issue of PR News

March 26th, 2012 by

1. The “Kony 2012” video not only created controversy, it generated 100 million views in six days. 2. It took 24 hours for NPR’s This American Life to post a retraction to its story on… Continued

Quick Study: NYT, WSJ Dominate Financial Journalist Power Rankings; Women’s Deep Trust in Blogs Converts to Purchase Action

March 26th, 2012 by

â–¶ Financial Journalist Power Rankings: With five journalists in the top 10, The New York Times dominates the rankings of the most influential U.S. financial journalists, according to the 2012 Gorkana Survey of Financial Journalists.… Continued

Quick Study: Trust in Financial Services Rises, But Still Ranks Low; Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T

March 19th, 2012 by

â–¶ Ethical Practices, Honest Communication Will Strengthen Trust: Nearly four years after the global economic meltdown began, the nation’s financial services industry remains among the least trusted by consumers, according to the latest annual global… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

March 19th, 2012 by

1. Rumors that CNN would purchase social media news site Mashable cropped up in Austin at the 2012 South by Southwest interactive conference.  2. Real-Time Marketing, a hot topic among communicators, has proven to be… Continued

Tip Sheet: Follow the 5 A’s of Being a Trusted Advisor

March 19th, 2012 by

Relationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.

B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

March 12th, 2012 by

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.

Seven Things You Will Learn in This Week’s Issue of PR News

March 12th, 2012 by

1. Over 1 billion people worldwide are expected to take part in Earth Day on April 22, 2012. 2.A short video on digital guidelines is a good internal motivator, and employees can sign off on… Continued

Quick Study: Security, Privacy Concerns Impact Consumer Choices; High-Profile Brands Have Low Market Value Problems

March 12th, 2012 by

â–¶ Privacy and Security Affecting Reputation: A new Edelman study, “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012,” finds that concerns about data security and privacy are impacting what… Continued

Social Watch: Women Trump Men in Social Network and Blog Visits

March 12th, 2012 by

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.