Subscription Content

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.

The art of networking is just as important inside a company as outside of it.

At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view.

In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process.

As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets.

Networking is not a frenzied process that results in a pile of business cards. It’s about using shared interests to develop and maintain mutually beneficial relationships.

C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership.

For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.