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Attracting visitors to your site takes more than adding your site to search engines and directories. Your Web site must be easily found and linked in huge traffic locations. That is where a new breed… Continued

Sandy Allen, who recently stepped down from the top public affairs position at the Federal Aviation Administration (Washington, D.C.), joined Commonwealth Edison , Chicago, as head of corporate communications. Long Island University, Brookeville, N.Y., named… Continued

Widgets, watches or wedding dresses: as a corporate PR executive, you probably know what your company is selling. But are you helping them sell it? To inform the media, customers and employees, PR people need… Continued

Ketchum Public Relations moved its Chicago office to 205 N. Michigan Ave., Suite 3400, Chicago, IL 60601, 312/228-6800.

International Business Machines Corp.’s PR department collected a “big blue” ribbon, taking top honors in the annual public relations program awards competition of the Public Relations Society of America (PRSA). IBM’s World Wide Web-based communications… Continued

Walt and Cheryl Klein, who founded Klein & Associates Inc. in 1981, have taken new titles at the Winston-Salem, N.C., firm. Walt Klein, formerly president, becomes CEO. Former Executive Vice President Cheryl Klein takes the… Continued

Five top managers at Orange County, Calif.-based Nelson Communications Group purchased a majority stake in the firm from its founder, Robert Nelson. By purchasing shares for an undisclosed price, the five executives become partners. Nelson… Continued

Shandwick International plc, London, last week announced that it had purchased a 40 percent stake in Corporate Voice Public Relations, a Shandwick affiliate firm in Bangalore, India. Commenting on the move, Shandwick Group’s chief executive,… Continued

Free banking, outreach programs are crux of campaign. For the past decade, Citibank FSB has tried in various marketing, public relations and educational campaigns to lure its customers away from the traditional bank teller to… Continued

June 20-21: Bureau of Business & Technology, “Writing Effective Speeches,” New York, 516/868-5757. June 20-21: Bureau of Business & Technology, “PR Strategies for Healthcare Providers,” New York, 516/868-5757. June 20-21: Bureau of Business & Technology,… Continued