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19961007 SPORTS MARKETING ALLIANCE October 7, 1996 SPORTS MARKETING ALLIANCE October 7, 1996 PR and sports marketing firm National Media Group Inc., New York, formed an alliance with Integrated Sports Marketing Inc., Southport, Conn. The… Continued

19961007 MENTORING: AN APPROACH MEANT FOR PUBLIC RELATIONS October 7, 1996 MENTORING: AN APPROACH MEANT FOR PUBLIC RELATIONS October 7, 1996 Unlike many professions, a good deal about PR is learned on the job. This… Continued

19961007 FIRM OPENS STATE AFFAIRS UNIT October 7, 1996 FIRM OPENS STATE AFFAIRS UNIT October 7, 1996 The Hawthorn Group P.C., a PR firm in Rosslyn, Va., created The Public Affairs Network, to gather and… Continued

While corporate Intranets are all the rage in Fortune 500 companies, most companies are going beyond employee communications and are using them for daily work-related information. "The majority of companies are now using it for… Continued

19961007 CRISIS FIRMS ALLY October 7, 1996 CRISIS FIRMS ALLY October 7, 1996 Eleven U.S. public relations firms with expertise in crisis communications last month formed an alliance, The Crisis Coalition, to offer a broad… Continued

19961007 STEPS IN BENCHMARKING October 7, 1996 STEPS IN BENCHMARKING October 7, 1996 Companies planning to benchmark their corporate communications department should plan on "a minimum of six months" to complete data collection, analysis and… Continued

19961007 GAINING AWARENESS FOR FOOD LAUNCH October 7, 1996 GAINING AWARENESS FOR FOOD LAUNCH October 7, 1996 Tied around a Halloween launch, Fresh Express Farms and Fineman Associates created consumer and trade publicity and awareness… Continued

19961007 HOW GOOD IS YOUR DEPARTMENT? TO FIND OUT, BENCHMARK October 7, 1996 HOW GOOD IS YOUR DEPARTMENT? TO FIND OUT, BENCHMARK October 7, 1996 How does your department stack up against other departments? Are… Continued

19961007 HOLIDAY ‘SPIRIT’ HELPS LAUNCH OF SNACK FOOD October 7, 1996 HOLIDAY ‘SPIRIT’ HELPS LAUNCH OF SNACK FOOD October 7, 1996 One approach to PR is to seize the moment and bank on it. Food… Continued

19961007 TWIN CITIES FIRM WEB SITE October 7, 1996 TWIN CITIES FIRM WEB SITE October 7, 1996 Karwoski & Courage Public Relations, Minneapolis, unveiled a Web site at http://www.creativepr.com (Karwoski, 612/342-9764)