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Understanding the cost of capital is vital for investor relations executives. Ways to calculate the cost of capital by project, business unit and at the corporate level are found in "The Search for Value: Measuring… Continued

Continental Communications, a Toronto-based Shandwick firm with six offices in Canada, marked its 50th year on Oct. 3. The firm claims to be Canada’s oldest. (Continental, 416/964-6444)

Three PR organizations recently unveiled new Web sites: MediaMap, Cambridge, Mass., a company that provides a database of media addresses and editorial opportunities for the high-tech and other selected industries, has unveiled a site at… Continued

Edelman Public Relations Worldwide, Chicago/New York, formed a new media unit. Based in its New York office, the firm will focus on serving the growing number of new media companies there, which have led some… Continued

Now that you’ve got your Web site up, you may be thinking about enhancing its appeal and value for key audiences. One approach that an increasing number of companies are taking is the use of… Continued

For a company that’s just using PR as a means to get a message out, the message had better be good. It should be clear, easy to understand, but most of all, it must say… Continued

Gillespie, a Princeton, N.J., marcom firm, appointed Michael Echter managing partner of public relations and head of Gillespie’s technology PR unit, PR@Gillespie. He was associate director of PR. (Gillespie, 609/895-0200)

Oct. 27-30: Direct Marketing Ass’n, "Annual Conference/Expo," New Orleans, 212/768-7277. Oct. 27-Nov. 1: Columbia U., "Building/Managing Brand Equity," New York, 800/692-3932. Oct. 28-30: Int’l Quality & Productivity Center, "Planning/Managing Internal Web Sites," Toronto, 800/303-9160. Oct.… Continued

Laura Tomasetti was promoted to vice president at Boston PR firm Agnew Carter, Mcarthy Inc. She was an account supervisor. (Agnew, 617/437-7722)

On page 4 of our Sept. 30 issue, the price of John Budd’s study on corporate governance should have been listed as $50.