Marketers and others engaged in Internet marketing have opened a sort of Pandora’s Box on exactly what should be done to ensure quality healthcare information on the Internet. Imagine a consumer who has just been… Continued
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How To Forge & Manage Powerful Partnerships In Managed Care
May 1st, 1997 by PRNEWSMore and more healthcare organizations are finding that collaborative unions can be the ticket to impacting positive change with physicians, providers and patients. In fact, managed care has compelled all facets of healthcare to appreciate… Continued
On The Pulse: Trends & Surveys in the Healthcare Industry
May 1st, 1997 by PRNEWSMammography Debates Do Not Influence Screening Decision For Women and Doctors Despite the recent hullabaloo over when mammography screenings should be done, consumers and clinicians are still not swayed, according to a recent Medscape study… Continued
The News Monitor
May 1st, 1997 by PRNEWSAwards Maureen Regan Named HBA’s 1997 Woman of Year As the first woman to be appointed president of a major healthcare agency, Maureen Regan’s trailblazing industry credentials made her a shoo-in for the Healthcare Businesswomen’s… Continued
PR People: New Hires, Promotions
April 28th, 1997 by PRNEWSHFS Inc., Parsippany, N.J., has appointed Elliot Bloom VP of corporate communications. Bloom replaces Jane Baxter Lynn who is leaving HFS to start her own communications business. (HFS, 201/3595110) Cheryl Crispen has been promoted from… Continued
Procter & Gamble Tightlipped About PR Surrounding Coupons Controversy
April 28th, 1997 by PRNEWSIf you’re an executive at Procter & Gamble, the media spotlight probably isn’t the place you’d like to be right now. Ever since the company announced in January 1996 that it would halt coupons in… Continued
Java’s PR Campaign About Meshing Timing and Control
April 28th, 1997 by PRNEWSIn promoting the official launch in October 1996 of Java Enterprise Computing, Sun Microsystems Computer Co. recognized early on that cyberspace was key to its $1 millionplus, PR campaign rollout that began last fall. And… Continued
News: Industry Wrap-Up
April 28th, 1997 by PRNEWSDrasnin Comm. Puts The Face On Debbi Fields PR companies are faced with all kinds of interesting challenges – repairing reputations, lobbying legislators, counseling CEOs about layoffs – but rarely does a task come that’s… Continued
Survey: Journalists Still Prefer Faxes and Snail Mail over EMail
April 28th, 1997 by PRNEWSDespite all the advantages of recent technologies, PR practitioners must realize that faxing and emailing aren’t likely to replace traditional PR tactics anytime soon. In fact, a recent survey conducted by a PR and marketing… Continued
Media Insight: The Washington Times
April 28th, 1997 by PRNEWS3600 New York Avenue, NE Washington, D.C. 200021996; Phone: 202/6363000 Editor’s Note: The Washington Times is generally considered a conservative newspaper and is seen as The Washington Post’s nemesis. But if the friendliness of the… Continued