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At a time when more and more TV news outlets are looking for extra content to fill the air, companies are turning to satellite media tours (SMTs) as a digital lifeline to the public and… Continued

Affluent babyboomers have become prime targets for marketers at a handful of preventive care clinics that are well-positioned to offer what managed care and most insurance companies don’t – extensive detection of illness and disease… Continued

Marketing Campaigns Fashion Clothier Reamed For Anti-Nurse Ad Two heavy hitters in the healthcare industry, the American Hospital Association (AHA) and the American Organization of Nurse Executives (AONE), are outraged by a clothing ad that… Continued

For healthcare marketers looking to blaze new trails, preventive healthcare programs have exciting potential. "Prevention is the medical buzz word for the ’90s and consumers are hearing more about it from the media and demanding… Continued

Insurance Payment Status Seems to Dictate Better Physician Care Hospitals will have some explaining to do if they allow physicians to practice what seems to be a disturbing trend of preferential care to patients with… Continued

Responding to the growing trend of consumers hungry for mental health information and guidance, the federally run Center for Mental Health Services (CMHS) launched its online National Mental Health Services Knowledge Exchange Network (KEN) last… Continued

Sometimes the best fundraising intentions can become publicity nightmares, as the Orlando, Fla., chapter of the American Cancer Society (ACS) can certainly attest. Within hours of learning that the market’s No. 1 young male-oriented rock… Continued

Most physicians tend to spend 15 minutes or less with their patients. Here’s the breakdown: 6% spend 1 to 5 minutes with each patient, 25% spend 6 to 10 minutes with each patient, 31% spend… Continued

Mental health associations have often been accused of being marketing dinosaurs especially where the World Wide Web is concerned. Not so anymore. For an industry burdened with showing absolute cost justifications for marketing programs, the… Continued

Healthcare organizations are merging or being acquired at a dizzying pace. In this new bi-weekly feature, we take a look at a recent merger or acquisition and explore how the PR and marketing departments fared… Continued