June 16: PRSA, "Knowledge Management: Linking Communications to Business Strategy," New York, 212/460-1480. June 17-20: The Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-4545. June 19: Canadian Council for Public Affairs Advancement, "Workshop: Creating… Continued
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News: Industry Wrap-Up
June 9th, 1997 by PRNEWSCorporate Restructuring: Edelman’s New York Office Branches Into Three Units The New York office of Edelman Public Relations Worldwide has reorganized to form three new operating units. Michael Morley, president of Edelman New York and… Continued
Communicators Speak Directly with Corporate CEOs and Presidents
June 9th, 1997 by PRNEWSA majority of top communicators report directly to the CEO or president of their organization, and almost all provide some kind of strategic counsel at least weekly, according to the second part of a survey… Continued
Media Insight – Rolling Stone Magazine
June 9th, 1997 by PRNEWS1290 Avenue of the Americas New York, N.Y. 10104-0298 Phone: 212/484-1616 Editor’s Note: In its 30th year, Rolling Stone has a staff of 40-plus editors and contributing writers who produce the bi-weekly pop culture magazine.… Continued
Public Relations Plays Key Role in Promotion of Online Publications
June 9th, 1997 by PRNEWSPublic relations campaigns for Web sites have become an integral part of online publishers’ marketing efforts, often providing a measurable boost to viewer traffic. Some publishers find it more cost-effective to use their in-house public… Continued
National Association Loses Major Brownie Points
June 9th, 1997 by PRNEWSThe following article is an excerpt from PR NEWS’ exclusive report, "The 12 Hottest (and 7 Not So Hot) PR campaigns of 1996." The following review underscores how important reputation management is in this day… Continued
New Feature!
June 9th, 1997 by PRNEWSNext week, PR NEWS begins its review of annual reports. Our analysis will delve into: graphic and visual elements; consistency and clarity of themes; usefulness as a communications tool; integration of editorial and financial content;… Continued
PR People
June 9th, 1997 by PRNEWSLisa Chrones joins Selz/Seabolt Communications, Chicago, as senior account supervisor. Chrones was an account manager at Frankel & Company, Chicago. (Selz/Seabolt, 312/372-6160) At Ketchum Public Relations, Pittsburgh, Susan Brophy and David Krivda were promoted from… Continued
7-Eleven Hits on ‘Arresting’ Community Relations Program
June 9th, 1997 by PRNEWSMuch of the news about communications efforts made by U.S. corporations that come across our desks have some sort of employee, customer, media or investors connection. Those with a community relations tie-in are few and… Continued
PR & Marketing Calender
June 2nd, 1997 by PRNEWSJune 3-5: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Bellevue, Wash., 212/420-1100. June 3-6: The Center for Corporate Community Relations, "Community Relations Benchmarking," Boston, 617/552-4545. June 9: American Association of Advertising Agencies,… Continued