In a promotion for Firstar by Laughlin/Constable, editors and reporters were given a free lunch when 150 $10 press kits stocked with cookies, gourmet chips, packaged soup and dried cherries were overnighted for $5-$10 several weeks ago to journalists across the country. The reason we found the PR blitz so palatable was because it delivered the message ideally for its client: the opportunity for people to do their banking at http://www.firstar.com instead of having to leave their offices during lunch - a luxury in this fast-paced world.
From the PR NEWS Files
