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WASHINGTON, D.C.- A new survey recently confirmed that the media is the primary source for health and medical information for many consumers and found that one in three Americans crave more information. Given this growing… Continued

The Hot Issue Could Be a Cold Shoulder From the Public Rick Wade, senior VP for communications at the American Hospital Association, 202/626-2339 Expect to see healthcare issues in the public spotlight – in the… Continued

The Washington Post 1150 15th Street, N.W. Washington, D.C. 20071-0002 Editor’s note: For a top daily that cranks out some of the country’s most respected and widely read health and medical news, Washington Post editors… Continued

We are now accepting entries for our second annual Healthcare PR & Marketing News contest for the best PR and marketing campaigns of 1997. If you’ve got a campaign that exceeded its goals and wowed… Continued

What are, or were, the specific goals and/or objectives of the PR, public affairs and/or marcom program, and can these be stated in quantitative or measurable fashion? (e.g., to double the number of inquiries received… Continued

The New Year in Britain will no doubt be rung in to the tune of mad cows being slaughtered. The British government’s handling of this risk issue on a scale of 1 to 10 would… Continued

If you are thinking about taking the lead on health information in your area, make sure it’s a "natural position" for your health organization to take, says Virginia Hunt and Jay Caughlin, who headed up… Continued

Measurement has always been somewhat of a needle in a haystack – the most elusive of PR chores to standardize and prove. But media analysis today is increasingly being based on management perspective and establishing… Continued

To secure its state funding of $19 million, the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its communications plan to become the health information leader for the state… Continued

Jan. 6: "Lobbying Clinic On State And Local Governments," Public Affairs Council, ANA Hotel, Washington, D.C., 202/872-1790; http://www.pac.org. Jan. 6-9: "Introduction to Investor Relations," National Investor Relations Institute, Loews Hotel, Santa Monica, Calif., 703/506-3570, http://www.niri.org.… Continued