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Recognizing that women account for 80% of all healthcare decisions, Robert A. Becker launched its "Female Focus" division earlier this month that will specialize in crafting strategic, research-based communications to capture this market of healthcare… Continued

Those of you creating customer and community relations programs to reach the younger generation might have been under the impression that it’s tough reaching Generations Xers who have been portrayed as apathetic. But usher in… Continued

USC Radio; University of Southern California Los Angeles, Calif. 90089-0001; ph: 213/743-6555 Editor’s Note: Marketplace airs daily on public radio stations – about 290 nationwide – and approximately 3 million listeners tune in weekly. (Marketplace,… Continued

Employee communications/morale programs continue to nudge their way up the corporate priority "to do" list. Corporate communicators are being tapped as both liaisons for relaying how companies value their employees as well as guides to… Continued

Last year, the Public Affairs Group, Washington, D.C., studied more than 300 corporate Web sites to see how effective companies are with their online communications. This year, it analyzed the top 40 companies which rated… Continued

PR agencies – which have been historically driven by internal competition among offices – are now turning that energy toward their competitors. Drawing on internal PR experts with a range of backgrounds and expertise, regardless… Continued

Tools: “The Red Book” Hits the Streets The Public Relations Society of America has released "The Red Book – A Directory of the PRSA Counselors Academy," a 122-page resource that offers an alphabetical listing of… Continued

The Wilson Learning Corp., which is based in Minnesota, gives a Mickey Mouse watch to each staff member after three months of employment as a reminder to have fun while working for the company. And… Continued

It’s one thing to construct an entire PR strategy when the client’s product or concept is fully executed, and can be seen, photographed, touted on TV and blasted across the Web. And entirely another when… Continued

Feb. 18: "Managing PR in the Digital Age," Capitol Hill Software, New York, 800/345-5572; http://www.chscorp.com. Feb. 18: "Leadership Series: Turning Points to Success," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. Feb. 18-19:… Continued