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March 20 IPRO’s Second Annual Health Care Conference: "Measuring Managed Care Quality – Holding Health Plans Accountable." New York. 516/326-7767, ext. 504. March 23-25 Integrated Health Report’s Sixth Annual Symposium on Integrated Healthcare. Aspen, Colo.… Continued

Hospitals: Job Re-Training Programs Allay Community’s Layoff Fears To head off a community crisis involving potential layoffs and restructuring from a recent hospital merger in Buffalo, N.Y., CGF Health Systems is offering job-retraining programs that… Continued

In this new department we dissect the compelling aspects of how an agency pitched and won new healthcare client business. Pitching a new client and getting the business requires speedy research, developing a keen eye… Continued

Suppose you gave a party – and no one came? That’s the situation in which many newly merged or created healthcare systems sometimes find themselves. After the new name and the launch of the advertising… Continued

To carve out a statewide preventive niche among its mothers-to-be, Medical Mutual of Ohio launched BabyLink, a perinatal education and intervention program that is improving the health of babies on several preventive levels. Launched in… Continued

Medication-Error Deaths Soar, Quality Image Takes Another Hit The radical shift to outpatient care is being cited as the underlying cause of soaring medication-error deaths adding to the industry’s suffering quality image, according to a… Continued

WASHINGTON, D.C. – Resolving healthcare’s quality conundrum will require employers, managed care plans and providers to get on the same page of measuring outcomes before the government steps in to legislate it, according to top… Continued

SWANSON RUSSELL ASSOCIATES/Account Supervisor – Ad Agency Need seasoned healthcare advertising professional with at least ten years experience. Strategic planning, project management, supervisory skills required. Send resume to Swanson Russell Associates, 9140 West Dodge Road,… Continued

Deloitte & Touche is targeting health plans with a quality audit program, recently licensed by the National Committee for Quality Assurance (NCQA), that will provide information systems for HEDIS assessments and tips for marketing compliance.… Continued

Increased consolidations have led to the healthcare industry ranking No. 4 among the nation’s top industries that experienced corporate identity changes in 1997, according to Anspach Grossman Enterprise (AGE), a New York-based corporate identity firm.… Continued