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On The Radar Screen: Brill to Take on Media We wonder if PR pros, who have a love-hate relationship with the press, will be among the subscribers to Steven Brill’s new brainchild: Content. Brill, who… Continued

A drama unfolding over a Midwest company’s refusal to accept 23 million pounds of napalm last week is a key lesson in public affairs. Last week, MWW/Agenda, Chicago, found itself in the midst of a… Continued

April 27-28: AIC Conference Inc.’s Marketing & Member Retention for Medicare Risk. Orlando. 800/409-4AIC. April 28: Partnerships for Networked Consumer Heatlh Information 1998 Conf. Washington, D.C. 202/832-4633. May 3-5: Healthcare Strategy Institute’s Third National Forum… Continued

Account Director Healthcare -Orbis Broadcast Group seeks experienced public relations professional in New York office to manage and help expand a strong and growing client base. Experience in working for or with major healthcare PR… Continued

The Senior Marketplace: PR & Marketing Strategies for the Millenium is available free when you renew your subscription to HCPRMN. This one-stop guide offers insightful analysis of how healthcare PR and marketing pros can capture… Continued

Who: Tenet’s Southern Californiia Network (Santa Barbara, Calif.) to enter into alliance with MedPartners (Birmingham, Ala.) When: Alliance agreement announced April 9. Approval is expected in early May. Total PR/Marketers: The allliance is not expected… Continued

United Airlines Donates 3.5M Miles to Children’s Hospitals United Airlines transformed its frequent fliers into givers by donating 3.5 million miles to support the Children’s Circle of Care, the national network of 20 children’s hospitals.… Continued

Hospitals are now relying on newsletters to educate special interest groups like seniors and donors, according to a recent survey by Priority Publications. The Minneapolis-based publisher of custom magazines and newsletters found that 92% of… Continued

Targeting healthcare sales and marketing executives, Healthcare InfoSource released its first quarterly update of Healthcare QuickDisc, providing fast access to current expense and utilization information on more than 6,000 hospitals, networks and other providers. Launched… Continued

Middle Tennessee Medical Center’s (MTMC) is using first-hand patient testimonials throughout its advertising campaign to convince newcomers to Murfreesboro, Tenn., that exceptional healthcare does not require a 20-mile drive to Nashville. Its tagline, "Great Care.… Continued