Social Media & SEO

In a week of public apologies, few have loomed larger than that of General Mark Milley, chairman of the Joint Chiefs of Staff. The nation’s top soldier apparently was transfixed reading social media attacks on him and President Trump’s photo op at St. John’s Episcopal Church. His apology was good, though slightly lacking.

CompTIA’s senior director of global social media Kelly Stone shared LinkedIn Live best practices with PRNEWS senior content manager Sophie Maerowitz.

Occasionally a public figure or employee will take a stance that drifts from the overarching owner or employer. That’s when the brand goes into overtime assuring consumers and followers that the opposing message does not represent the entire organization. The NFL played it safe while Brees sat on the hot seat.

New York City Mayor Bill de Blasio announced an 8:00 p.m. to 5:00 a.m. curfew on June 2, the city’s first such rule since 1945. The curfew, effected following consultation with local police and state government officials in hopes of preventing looting, extends to rideshare apps. While Uber and Lyft complied with the order, as well as Citibike—the bicycle share program owned by Lyft—the latter brand did not go down without a fight on social media.

Some marketers are reluctant to emphasize influencers during the pandemic. Yet it could be an advantageous in that social media use is exploding with homebound audiences. In addition, influencers have a personal connection with audiences, which is greatly needed now. Two attorneys offer a guide for working with influencers at this difficult moment.

In an always-connected digital world, delivering a message to unite a community seems simple. We see this in the unity of health and safety messaging from organizations that has emerged during the COVID-19 pandemic. Now groups, companies and brands must decide about their stance not only on the death of George Floyd, but support of the black and brown community.

The latest battle between the White House and social media platforms began on May 26, when Twitter attached a “Fact Check” notification to President Trump’s tweet which included misinformation about mail-in voting.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.

Social media use has increased significantly during the pandemic. Analyzing social posts during the early part of the lockdowns, three basic user groups emerge. It is likely their emotional states will change as the pandemic continues. Here’s how brands can spot these groups and prepare content for when they begin to change their behavior.

As the pandemic has unfolded, the way people and brands talk about COVID-19 on social has shifted. Social conversations have expanded beyond details about the virus to other topics, such as entertainment for the homebound. Brands that monitor social conversations can build connections to their audiences that will last beyond the pandemic.