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Polansky: Clients Increasingly Looking to Their PR Agencies for the Big Idea

March 4th, 2013 by

PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a

When a Company Changes its Culture, Communicators Play a Critical Role

March 4th, 2013 by

Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.

Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns

March 4th, 2013 by

▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American

Campaign Evaluation: Logic Models Ensure Results

March 4th, 2013 by

Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard

Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs

March 4th, 2013 by

The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social

Visual Value: Questioning Your Video ROI? Consider These Points 

September 20th, 2011 by

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.

The Dual Pandemics Lead to a Breakout Year for the Volume of Communication Measurement

November 3rd, 2004 by

As PR marks Communication Measurement Month in November, measurement seems to be continuing its upswing of recent years. Ironically, the global pandemic, is partially responsible.