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Social media can seem like the Wild West. The rules continue to be written, and they change rapidly. Sometimes the amount of posted content correlates directly with the level of consumer engagement. In August, for example, relationships were direct, at least for Automotive and Fashion influencers, according to Shareablee data provided to us.

As you know, doing more with less is a regular refrain in PR and marketing. As such, we regularly bring you tips about doing things on a tight budget. But can brands really create videos on a budget? Food Network didn’t think such lessons applied to it, but found out differently. Here’s what it learned.

With brands creating content without going through media channels, is the art of pitching stories dead? It just might be more alive than ever, our author argues, although he admits pitchers will need to adapt some of their tactics slightly.

With employees taking stands on political issues and urging their companies to do the same, what contribution can communicators make to keeping a brand’s reputation unblemished by political turmoil? Our author provides 5 steps that communicators can take to put their company in a position to receive limited negative public attention, minimize business impact and reputation damage.

We ask PR and marketing leaders to tell us about people who’ve influenced their career, the best advice they’ve received and recent trends. This week we speak with Melissa Galland, marketing manager, Adair Homes. She tells us about answering customers’ questions and listening to customers online, in person and via surveys.

In an era where the hottest topic is fake news, how can you build trust with journalists? You’ll likely need to do so on social media. Here are tips that will help you do that and start to pitch more successfully, too.

For some communicators working in highly regulated industries the best communications is none at all. That’s anathema to Trista Morrison, N. America VP Communications at biopharmaceutical brand Sobi. She explains how she’s adapted and thrived in a regulated environment.

Our weekly roundup of news, trends and personnel announcements in communications and marketing. This week’s stories include PR lessons from the disaster in Houston, Uber’s new CEO, Bell & Pottinger’s fate and Chipotle gets a CCO.

The more things change…. Data from Shareablee tracking consumer engagement with brands’ posts on Facebook during the first half of the year shows nonprofits depending increasingly on video. It’s the same story for B2B and B2C brands.

Once again video was the star of the show for brands on Facebook in the first half of 2017. This week we look at B2C brands courtesy of data supplied exclusively to PR News from Shareablee.