Our weekly roundup of trends, news and personnel moves in communications and marketing. This week we feature stories about the Harvey Weinstein affair, a report about information overload coming from marketers and a shadow board coming to the PR Council.
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PRSA Conference Mixes Traditional Ethics With Technology, the Dark Web and Brand Storytelling
October 10th, 2017 by Seth ArensteinSigns of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.
The Week in PR
October 10th, 2017 by Seth ArensteinOur weekly roundup of trends, news and personnel moves in PR, marketing and communications. This week’s stories include Cam Newton’s apology, Jemele Hill’s suspension and kudos to Brandi Boatner on her promotion at IBM.
Internal Comms: 7 Tactics for Crafting Internal Communications for a Global Audience
October 10th, 2017 by Dan DunnInternal communications sometimes is relegated to the back burner when large corporate announcements are planned. That’s unfortunate, because employees should be told first when a significant change will touch their lives. Here’s how to edit internal communications for a global audience.
PR Pro or Communicator? New PRSA Chair Blasts Nomenclature Debate
October 10th, 2017 by Seth ArensteinIt was much ado about nothing when PRSA’s board debated amending its bylaws to include the word “communicator” as opposed to just “PR practitioner.” The incoming PRSA chairman scotched the argument and said not one CEO is interested in it.
More Than Ever, Technology Precedes the Creative Idea
October 10th, 2017 by Shari ReichenbergOur regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.
6 Tips for Effective Meetings That Will Facilitate Integration of PR, Marketing and Sales
October 3rd, 2017 by Seth ArensteinIntegration of PR, sales and marketing remains a hot topic. Yet often integration seems to be more aspirational than actual. Egos, territoriality and budgets can get in the way. Moving beyond theoretical integration begins with meetings. Nikki Hotveidt of Dow Jones and the Wall St Journal provides tips for conducting silo-busting meetings.
Facebook’s Russia About-Face Is Costly; So’s Equifax’s Crisis Avoidance
October 3rd, 2017 by Katie PaineFacebook’s Mark Zuckerberg is eating crow as the situation with Russian ads on Facebook has amounted to more than the nonsense he called it initially. Equifax, of course, has committed nearly every error possible in terms of its early crisis management to its summer data breach. Katie Paine grades the two brands’ crisis response efforts.
The Week in PR
October 3rd, 2017 by Seth ArensteinOur weekly look at trends, news and personnel moves in PR, marketing and communications. This week’s stories include Wells Fargo back on Capitol Hill; Equifax makes its maiden voyage to the Hill; the former Uber CEO makes a hill of trouble; and Southwest Airlines’s CCO Linda Rutherford climbs a hill.
Jocks and Geeks: A Look at Top Influencers Ranked by Total Actions
October 3rd, 2017 by Seth ArensteinFor a change of pace we asked data partner Shareablee to look at influencers among U.S. athletes and their 360-degree opposites, geeks. In this case the geeks topped the jocks. Geeky George Takei’s post garnered more consumer engagement than those of LeBron James, the basketball star.