It’s a cliché, but true: Social media is like the Wild West. The rules continue to be written, and they change rapidly. Sometimes the amount of posted content correlates directly with the level of consumer engagement, designated as actions on these charts. (Shareability is defined as the sum of shares and retweets.) In August, though, relationships were direct, at least for Automotive and Fashion influencers, according to Shareablee data provided to us. For example, Carlifestyle generated 10 million actions, down 17% vs. July 2017. Accordingly, its content posted fell 30% vs. July. Fashion’s Chiara Ferragni’s 28 million actions was down 34% from July, says Shareablee’s Ron Lee. Ferragni’s content posted also was off, 35% vs. July. Overall, consumer engagement with Fashion (-10%) and Automotive (-4%) influencers was off in August.
