Media Relations

There’s good and bad news concerning getting coverage for your brand or organization on television and radio. The good news is that with today’s 24-hour news cycle, the talk radio and cable news media have a voracious appetite for news sources. They constantly need new angles on breaking news, as well as fresh faces to help put that breaking news into context.

PR needs to be more than just a one-trick pony. Integrating the three main components of the public relations mix—media relations, social media and content marketing—will amplify your brand’s goals, getting your message in front of consumers across several platforms and solidifying a call to action.

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on… Continued

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.

At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.

An actor by trade, former First Lady Nancy Reagan, who died Sunday at 94, always seemed to be a first lady from central casting. She was much more than that, though. She also functioned as a presidential PR pro.

Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

There will be times in most professional settings when the position your brand takes isn’t a popular one.

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.