Media Relations

Go the distance by employing these best practices to keep your efforts fresh.

Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?

On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks… Continued

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.

Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media… Continued

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.