Media Relations

As influencers’ follower numbers rise, engagement actually decreases. Basically, having a larger following does not mean that their followers are more engaged, which can be an issue to brands trying to reach their target audiences through these individuals. Micro-influencers better connect with their followers due to their targeted focus on very niche areas and topics.

People who want to resolve issues, those are who you want in a crisis.

An overabundance of options usually leads people to consolidate their trust into a few select providers.

After facing heavy criticism from Bernie Sanders, Verizon CEO Lowell McAdam took to LinkedIn the same day to set the record straight. In a post called “Feeling The Bern of Reality — The Facts About Verizon and The ‘Moral Economy,'” he said “The senator’s uninformed views are, in a word, contemptible.” He went on to rebut claims that Verizon underpays taxes and doesn’t help America with its profits.

Let’s not pretend—there are no surefire or guaranteed ways to win at the game of media relations. But there are definitely ways to improve your chances. First tip: Don’t use exclamation points in a pitch to a reporter unless you’re announcing a cure for cancer.

There’s good and bad news concerning getting coverage for your brand or organization on television and radio. The good news is that with today’s 24-hour news cycle, the talk radio and cable news media have a voracious appetite for news sources. They constantly need new angles on breaking news, as well as fresh faces to help put that breaking news into context.

PR needs to be more than just a one-trick pony. Integrating the three main components of the public relations mix—media relations, social media and content marketing—will amplify your brand’s goals, getting your message in front of consumers across several platforms and solidifying a call to action.

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on… Continued

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.

At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.