Media Relations

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

The process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.

A ‘how to’ on creating a press kit that can impress editors and journalists.

The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

The Friday news dump has turned into a match ready to light your worst news on fire.

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

Oftentimes, reaching everyday people does not mean the front page of The Washington Post; instead, it means local news and local radio, and it means empowering local voices.

Consider these lessons learned when preparing your client for an interview with reporters.

We could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime. 

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media.