Media Relations

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.

Given the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.

Understanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.

AI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.

This week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.

Nine key takeaways for PR pros from our Media Relations Virtual Summit.

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.