Latest Posts

Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

IBA International CEO Judith Ingleton-Beer weighs in on the pros and cons of ChatGPT for PR and Marketing: The areas it does better, the areas it does not do well, and the growing copyright and ethical issues it creates.

We asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.

Our contributor offers tips for providing accessible experiences for professional settings.

Social impact has become an important pillar of brand reputation management, and communicators play an important role in establishing narratives that outlast our culture’s current focus on ESG.

Knowing how to spot a good brand partnership opportunity and what to do with that opportunity once the partnership is formed takes savvy planning.

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

This piece explores how nations can benefit from global brand building to attract tourists, engage investors and nurture diplomatic ties while avoiding a white-wash of their histories.

Many employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.

PRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.