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Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product,… Continued

Winner: Marketing 24/7 Inc. – “Business Makeover Birmingham” Ruwena Healy, president of Marketing 24/7, joined with Dent, Baker & Co. and Corsini Consulting Group to launch a business makeover contest in 2009 that would provide $30,000… Continued

Winner: Southwest Airlines Company – The Southwest Porch at Bryant Park   Southwest Airlines’ New York City debut with service out of LaGuardia called for something fresh and exciting. Going beyond traditional advertising and media… Continued

Winner: Ketchum Bolstered by one of the biggest PR agency mergers in history, Ketchum achieved unprecedented, double-digit top-line growth in 2009, as well as record revenue growth in terms of percentage and actual dollars.   Ketchum’s… Continued

Winner: Weber Shandwick/Honeywell International – Honeywell-Nobel Laureate Lecture Series – Inspiring the Next Generation of Scientists Today Weber Shandwick’s challenge was to inspire students, raise awareness of the Honeywell brand and potentially recruit new talent in… Continued

  Winner: Hormel Foods/Burson-Marsteller Hormel Foods Corporate Reputation Program Hormel Foods and PR agency Burson-Marsteller have worked successfuly to change Hormel’s external reputation as the company that makes Spam and canned chili. Burson-Marsteller and Hormel’s 2009… Continued

Winner: Carmichael Lynch Spong Doug Spong, founder of Carmichael Lynch Spong, often reminds his staff of 200+ that the sun never sets on “Spong Nation.” Even in a tough economy, the Minneapolis-based PR firm (with offices… Continued

Winner: GolinHarris – Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem In preparation for its campaign to promote the opening of the Sands Bethlehem in Pennsylvania, GolinHarris delved into the history… Continued

Winner: Lambert, Edwards & Associates Founded 12 years ago as a public relations and investor relations agency, Lambert, Edwards & Associates has morphed into a full-service PR firm that knows the technical aspects of investor relations… Continued

Winner: Legacy/Ad Council/YouCast – Becoming an EX: National Quit Smoking Campaign As part of its effort to extend the reach of EX, a national quit smoking plan, Legacy, which has spearheaded the campaign, created PSA elements… Continued