Latest Posts

Major Organizations Deliver Messaging for National Preparedness Month

September 17th, 2020 by

The high cost of national disasters showcases the importance of communication, and being able to get citizens information prior to and during a disaster. Organizations are taking advantage of National Preparedness Month to do just that, and provide families with necessary content to catalyze preparation. 

Big Ten

Big Ten’s Reversal on Season Raises Questions

September 17th, 2020 by

This week the Big Ten Conference retracted its August decision to postpone the football season. While the plan to ensure students-athletes’ health appears to be well thought-out, the decision provokes plenty of questions, especially considering the opposite stance the conference took just a month ago. 

What Communicators Can Learn from the Boeing Report

September 16th, 2020 by

The House Transportation Committee report’s conclusions (Sept. 16) were unsurprising. The Boeing 737 Max 8 contained a system that overrode pilots’ control and plunged two of the aircraft downward, killing everyone aboard, 346 in all. Despite that unremarkable conclusion, there are a slew of PR takeaways.


[VIDEO] PRNEWS Talks to Marissa Nance, founder of Native Tongue Communications, About Multicultural PR

September 16th, 2020 by

PRNEWS welcomed Marissa Nance, founder of multicultural agency Native Tongue Communications and OMD veteran, to speak about comms during Hispanic Heritage Month and multicultural communications strategy.

people wearing masks

The Pandemic and Communication are Intimately Related: Discuss

September 15th, 2020 by

No matter how you slice it, communication is a large part of the pandemic saga, at least that’s the way some communicators see it. The news today about HHS communicator Michael Caputo and Bob Woodward’s new book, with its revelations about the apparent discrepancy between the president’s private view and his public message, cement that view.

How Hospital Communicators are Reinforcing Brands During the Pandemic

September 15th, 2020 by

Similar to nearly all businesses, hospitals have had to adapt during the pandemic to succeed. This has put a premium on hospital communicators, who are applying a bevy of PR basics to the situation. Two senior directors at APCO Worldwide discuss the sector and how its insights can apply to communicators and business across industry.

Facebook Misinformation

Poll: American Public Shows Little Faith in Tech Companies Combatting Misinformation

September 14th, 2020 by

Social media platforms have a lot of work to do in the way of gaining trust from the American public. A recent survey from Pew Research Center shows that “Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so.” 

influencer concept, sunglasses on a trendy statue

#SSU2020 Speaker Q&A: Tracey Del Moral on Influencer Marketing

September 14th, 2020 by

In this Social Shake-Up 2020 preview, we catch up with brand strategist Tracey Del Moral on the latest in influencer marketing. On her mind? Campaigns that illustrate meaningful diversity, equity and inclusion, dialing in key performance indicators and looking for brand ambassadors in unlikely places.

9/11 and COVID-19: A Communicator Reflects on Life Lessons

September 13th, 2020 by

19 years after 9/11, communicator Rob Densen believes the lessons for communicators from that fateful day can be applied to other life-changing crises, such as the pandemic. The basics of crisis communication, which include leaning on your values and treating your team well, have stood the test of time, he tells us.


How a Story Spreads Can Help PR Pros Spot Fake News

September 11th, 2020 by

A team of international researchers used AI to detect patterns in how real news and fake stories propagate. The team discovered several signs about how stories spread that may help to determine authenticity. Fortunately, these signs can be detected early, before a fake news story spreads too far. Learning to spot some of these signs can benefit PR pros, argues Michael Burke of MSR Communications.