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According to our contributor, award entries remain a strong tactic for building reputation and awareness of your business. 

How do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?

Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.

Emotions are raw in a crisis, and even well-meaning but standard statements can be misinterpreted by victims and other stakeholders. Don’t create additional issues by failing to give these communications the attention they deserve.

PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.

With all the chatter, it’d be easy to assume that ChatGPT and its generative AI siblings are on the verge of rendering writers extinct. However, they shouldn’t let apprehension get in the way of exploring AI’s potential to help them become better writers.

By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement. 

This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?

In this series, PRNEWS highlights phrases to avoid or consider erasing from your vocabulary.

To stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.