Like a Nancy Drew page-turner, Sunday’s mystery of the vanishing baseball player took a shoddy communication road not many PR pros would care to ease on down. Yoenis Céspedes, an outfielder and DH for the New York Mets, chose to opt out of the rest of the 2020 Major League Baseball season. But before that acknowledgement, the Mets issued a statement suggesting the blockbuster player was missing.
With all the changes the pandemic has imposed on consumers and businesses, it’s not a surprise that brand communicators have had to adapt their goals and strategies. Fortunately, the basics continue to work: monitoring the news and social media, crafting relevant messages and employing thought leadership, among other things. Being nimble and flexible also are key components.
No doubt the pandemic has narrowed choices for brand communicators, especially those accustomed to decamping to Las Vegas every January for CES. With the task of creating and maintaining brand images, communicators will have to change their PR plans for all-digital events, such as CES. A CES veteran, communicator David Wolpert offers tips on how to do this successfully.
When your brand is built on being kind, it’s important to actually be kind. Ellen DeGeneres is learning this lesson the hard way. Staff have come forward to claim the culture at her eponymous talk show is anything but kind. In a letter dangerously close to a non-apology apology, Ellen says she’s committed to fixing what ails her staff, though she offers few details. Time will tell if this PR crisis has caused significant damage to her kind reputation.
For many, it’s difficult living through an economic downturn. No doubt, times are hard, but there are signs that despite the chaos, some communication and marketing executives continue to look ahead with a positive attitude. We bring you several examples of PR and media pros who are confounding the naysayers and establishing new businesses in the midst of the pandemic and its economic morass.
Premier Daniel Andrews released the type of statement that could serve as a sympathetic guide for other government officials who need to deliver difficult news. Andrews’ tone is succinct and forward, but also personable and easy to read—clear of most medical jargon.
Working from home may be with us long after the pandemic is gone. But how do you create a sense of culture and connection when staff is working from remote locations? Our author, who’s run a virtual PR firm for years, offers tips on how to build and maintain a corporate and team culture when employees are virtual.
Some PR pros might be surprised to see analog photography pioneer Kodak—which filed for bankruptcy in 2011—making headlines for technological innovation, but a new contract with the federal government has sent its shares soaring. The company, which emerged from bankruptcy in 2013 and has since transitioned into chemicals production, will be receiving a $765 million loan from the Trump administration to produce active pharmaceutical ingredients (API), some of which are used in coronavirus patient treatments.
The long-simmering battle between PRSA and gadfly and former board member Mary Beth West reached a new level this morning. A group of PR pros has formed to support some of West’s latest allegations against the PR association. PRNEWS obtained a copy of the letter the group sent to PRSA.
While it may seem easier in the moment to insert “said-phrase-here,” using clichés and turnkey phrases sometimes causes readers to gloss over information and in the worst case—stop reading. We asked PR writing coaches for suggestions to counter bad writing (including our own).