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Why Entering Awards is a Worthwhile PR Investment

May 9th, 2023 by

According to our contributor, award entries remain a strong tactic for building reputation and awareness of your business. 

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How Brands Can Combat Crises Sparked by AI ‘Hallucinating’

May 9th, 2023 by

How do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?

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Play, Pivot or Pause? The Road to Success During a Downturn

May 8th, 2023 by

Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.

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When ‘Thoughts and Prayers’ are Not Enough: Why it’s Time to Humanize Crisis Statements

May 8th, 2023 by

Emotions are raw in a crisis, and even well-meaning but standard statements can be misinterpreted by victims and other stakeholders. Don’t create additional issues by failing to give these communications the attention they deserve.

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Story Finding, Rather than Storytelling, May Help Increase Cultural Relevance

May 8th, 2023 by

PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.

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Why Writers Shouldn’t Fear Generative AI

May 5th, 2023 by

With all the chatter, it’d be easy to assume that ChatGPT and its generative AI siblings are on the verge of rendering writers extinct. However, they shouldn’t let apprehension get in the way of exploring AI’s potential to help them become better writers.

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The Keys to a Viral PR Campaign Include Timing, Platforms and Audiences

May 4th, 2023 by

By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement. 

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PR Roundup: Hollywood Writers Comms, Shein Eyes IPO, Mental Health Awareness

May 4th, 2023 by

This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?

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Additional Offensive Clichés to Avoid in Your Writing

May 4th, 2023 by

In this series, PRNEWS highlights phrases to avoid or consider erasing from your vocabulary.

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How Corporate Communications Can Keep Up with Disinformation Attacks

May 3rd, 2023 by

To stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.