Latest Posts

Toni Morrison’s Lessons on Storytelling and Communication

August 7th, 2019 by

Communicators who love what they do often speak of good PR as storytelling. To that end, some of Morrison’s greatest quotes help distill what makes strong storytelling tantamount to good communication—bridging the distance between writer and reader, between us and them. Like good communication, good storytelling creates an authentic connection with your audience that cannot be shaken. Here’s a look at some of Toni Morrison’s most powerful quotes on storytelling.

5 Ways to Make Your Social Good Great

August 6th, 2019 by

Corporate commitments to the big picture confer a halo that transcends commerce. So how do you get that halo? One of the most common—and effective—ways is via a CSR campaign. Here are some tips that can help you use these to connect with your audience and not just inspire loyalty, but inspire change.

How to Create the Perfect PR Person

August 6th, 2019 by

Veteran PR pro Arthur Solomon assembles a checklist comprising the traits he thinks would make the perfect PR pro. The idea for this exercise is based on an assignment a brand executive gave him years ago, when he was with Burson-Marsteller. Despite the myriad changes in PR since that time, the traits he chose then don’t seem very different from those he says he’d pick today. They include a mix of media relations skills, integrity, and creative thinking.

How to Research the Reporters You Want to Pitch

August 5th, 2019 by

When it comes to pitching reporters, the more things change, the more they stay the same. While Twitter and contacts saved to your phone replace Rolodexes, much of the work to land impactful placements remains developing solid relationships with reporters. Software offerings can give you a list of potential media contacts in a few minutes, but seasoned pros still caution against blasting reporters with generic emails.

First Person: Johna Burke, Global Managing Director of AMEC

August 5th, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

YouTube Has More Daily Users Than Facebook in 2019, and Other Revelations [INFOGRAPHIC]

August 2nd, 2019 by

The popularity of various social media platforms across different demographics is constantly in flux, as illustrated in this new infographic from Jones PR. “The Demographics of Social Media in 2019” begins with the revelation that Instagram and Snapchat are rapidly gaining popularity among users under 30, threatening to unseat YouTube and Facebook, which still rank among the most popular platforms.

How Hilton Combined 14 Media Centers to Make One Epic Brand Newsroom

August 2nd, 2019 by

Lou Dubois, director of content, arrived at Hilton after building his first brand newsroom at NBCUniversal. With a journalism background, Dubois came to understand the need for a global brand,like Hilton, to wrangle the stories being made at over 5,700 properties into one central chronicle. Hilton is currently comprised of 17 brands in 113 countries, and its 14 separate online media centers could not efficiently deliver to its intended audiences—the media, employees and consumers.

Audi Fails to Recover Trust in Second Emissions Crisis for Volkswagen

August 1st, 2019 by

Four years ago, Volkswagen received extensive punishment for lying about noxious levels of their diesel vehicles’ emissions. The company is back in the news as German prosecutors charged Rupert Stadler, former chief executive of Audi, the luxury arm of VW, with fraud for his role in another emissions cheating scandal.

Want to Be the Perfect Public Speaker? Follow These 10 Rules

August 1st, 2019 by

It’s not all about eye contact or presence. Public speaking is like an expensive watch: There’s an almost incalculable amount of highly intricate machinery working behind the scenes to keep it running smoothly. The speaking—like telling time—looks effortless, but it takes many highly coordinated pieces to function. If you are representing your brand on stage, here’s how you make sure you’re doing it right.

You’ve Graduated With Your Communications Degree, Now What?

July 31st, 2019 by

Have you been enjoying a restful summer, lounging at the pool, a la “The Graduate,” replenishing your energy for the job search after securing a communications degree? Or are you in the trenches, navigating the water cooler and the ‘delights’ of a 7 a.m. commute at your first post-college gig? The great news is that you graduated—an accomplishment, for sure. But what’s next? And where do you start?