Winner: ITT Corp. – ITT’s Employee-Based Approach to Lean Six Sigma Three years after launching its Lean Six Sigma program, ITT’s Texas Turbine Operations facility found that the performance improvements were not as dramatic as anticipated.… Continued
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2010 Platinum PR Awards: Firms of the Year (Small)
October 5th, 2010 by PRNEWSWinner: Lambert, Edwards & Associates Founded 12 years ago as a public relations and investor relations agency, Lambert, Edwards & Associates has morphed into a full-service PR firm that knows the technical aspects of investor relations… Continued
2010 Platinum PR Awards: PSA
October 5th, 2010 by PRNEWSWinner: Legacy/Ad Council/YouCast – Becoming an EX: National Quit Smoking Campaign As part of its effort to extend the reach of EX, a national quit smoking plan, Legacy, which has spearheaded the campaign, created PSA elements… Continued
2010 Platinum PR Awards: Podcast/Videocast
October 5th, 2010 by PRNEWSWinner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget… Continued
2010 Platinum PR Awards: Editorial/Op-Ed
October 5th, 2010 by PRNEWSWinner: Kaiser Permanente Northern California – Talking Health Care and the Bottom Line With Business Decision Makers In response to dire unemployment levels in California, which had a negative impact on Kaiser Permanente’s health care membership,… Continued
2010 PR Platinum Awards: Website Marketing
October 5th, 2010 by PRNEWSWinner: BlueCross BlueShield – What’s the RealCost To engage consumers in the health care debate and give them a better understanding of health care cost drivers and how individual decisions impact costs, Regence BlueCross BlueShield began… Continued
2010 Platinum PR Awards: Online Communications
October 5th, 2010 by PRNEWSWinner: 1800flowers.com/MWW Group – Turning 1-800-Flowers.com’s “Spot a Mom” into a Social Media Movement MWW Group and 1-800-Flowers.com’s Spot a Mom integrated traditional and digital media campaign was based on a simple, caring Mother’s Day concept—people… Continued
2010 Platinum PR Awards: Press Release
October 5th, 2010 by PRNEWSWinner: Berman & Company – MADD about the Beer Summit In response to a debate over a racially charged incident in Massachusetts between a Harvard University professor and a Cambridge police officer, President Obama invited both… Continued
2010 Platinum PR Awards: Crisis Management
October 5th, 2010 by PRNEWSWinner: Royal Caribbean/Weber Shandwick – Royal Caribbean’s Return to Haiti Royal Caribbean had long, close ties to Haiti as one of the country’s largest investors. However, a crucial decision to return ships to port in Labadee… Continued
2010 Platinum PR Awards: Video Program
October 5th, 2010 by PRNEWSWinner: O’Malley Hansen Communications – Sharing the Mama Sagas As a way to build awareness and drive sales of Sara Lee Fresh Ideas pre-sliced deli meat, O’Malley Hansen Communications created the Mama Sagas video and social… Continued