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An internal struggle can emerge, reminiscent of impostor syndrome—the worry that everyone else has it handled but you. Deadlines and extra channels go hand in hand. How can a communicator be expected to stay on deadline when they’re constantly translating company news across multiple channels and formats, seemingly without end?

Most of the time you should just say no to Facebook, target tweets carefully and, most importantly, embrace LinkedIn and its tools. LinkedIn exists to help people and businesses connect, and an effective strategy will put your story in front of a large audience. It is best used as a platform to highlight your thought leadership, announce the good stuff you’ve got going on, and put your savvy people up front to let them shine.

On Monday, PepsiCo Inc., the parent company of Frito-Lay’s iconic Doritos chips launched a new advertising campaign during the annual entertainment celebrating the pulse of youth culture—the MTV Video Music Awards. The campaign, titled “Another Level,” removes all logos and names from Doritos packaging, leaving behind unmarked bags of blue and red, and the archetypal triangle snack shape.

It can be difficult for brands, large and small, to ensure their CSR efforts truly make a difference. For brands on a budget, it’s even more difficult to gain a foothold in philanthropy. FleishmanHillard’s Judith Rowland proposes several ways brands with modest CSR funds can make an impact. For example, she urges them to look to fill unmet needs. And there are plenty of them, she argues.

Nearly everyone in PR has heard the order from someone in the C-suite: “I want to be in The NY Times or the Wall St. Journal.” Getting your story in a major outlet is not a media relations strategy. Michael Brito, an EVP at the Zeno Group, proposes a balanced media relations approach, including pitching stories to smaller publications where they may resonate better with readers. He uses data to bolster the logic of his proposal.

From its leveraging of fan affection for the character to communicating gratitude in the face of uncertainty, Marvel’s handling the uncertainty of its film future with Spider-Man is a masterclass in how to say “I don’t know” to your stakeholders with a delicate touch. Whether on quarterly earnings calls or organizational restructuring meetings, communicators should take note of Marvel’s tact for the times when we need to navigate uncertain waters with our own teams.

During any crisis, company leaders should be bringing a diverse group of voices to the table to discuss the response—especially top PR pros and legal. But the traditional stereotype has PR professionals and lawyers battling in a crisis. Lawyers want to say nothing. PR pros want a quick and complete response. Meanwhile, the crisis may be unspooling and doing irrevocable damage to your brand. But it doesn’t have to be this way.

As a company grows, so does its variety of personalities and backgrounds, which contribute to the promotion of diverse creations and thinking, ultimately making an organization more well-rounded. However, growth can yield growing pains, and at almost 100,000 employees strong, Google management felt it needed to revisit and remind its workforce of the importance of work and reel in what it saw as wasteful and hurtful discussions.

Like most journalists, sports reporter Bobby Trosset gets inundated with emails, announcements, press releases, and loads of correspondence that are all trying to grab his attention. How can you get to the top of a busy journalist’s inbox? Trosset has some tips for communications professionals who want to get his attention.

PRNEWS’ Platinum PR Awards honor the best of the best, the professionals and teams who have driven tremendous successes for the brands and charitable causes they champion. At the gala, which will be held Sept. 17 at the Grand Hyatt in New York City, several hundred communications professionals will gather to celebrate the top communications and marketing campaigns of the last year, as well as the PR and marketing professionals behind the strategy and execution of those initiatives. Here are the finalists.