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In the second of a multi-part series of predictions, several PR pros anticipate a rise in the need for crisis communications in 2020. They also see rises in diversity and inclusion as well as transparency. There also will be a need for storytelling that allows consumers to escape from the noise of the 2020 elections.

Where is PR heading over the next year? When new crises see brands falling into the same old mistakes, and tone-deaf messaging makes you look back at your calendar to double check the year, it sometimes seems that communications isn’t innovating fast enough. But take a closer look at the new tools, applications and multi-channel campaigns being dreamed up by the most impressive brands and agencies in our field. Innovation is clearly happening—and gazing ahead into the new year indeed brings much to look forward to.

Nearly every day a story appears in the media that relates to PR and communications. Reading them can provide a tuition-free education in PR, argues veteran PR pro Arthur Solomon. This article concludes his two-part series that reviews instructive headlines from 2019.

As is our tradition, in late November PRNEWS asked senior communicators to prognosticate about the coming year. This is the first installment of a multi-part series containing their predictions for 2020. In this first installment, one of the dominant themes was the importance of personalization in various aspects of PR. We’ll run subsequent parts of this series throughout this week.

Veteran PR professional and former journalist Arthur Solomon is back with his annual series pulled from the headlines. His contention is that a daily perusal of the news can provide PR pros with a tuition-free education, often covering areas that college and graduate programs miss. Part I of this series concentrates on career advice.

As the world’s second-largest search engine, YouTube remains an essential platform for brands to reach target audiences. As such, measuring the success of your YouTube digital marketing should be a top priority. Here are a few tactics to help you do it.

Ten years ago, PR pros never dreamed of creating warping facial filters for Instagram Stories or geotargeting users with video on Facebook. But as technology evolves, so does the ability to enrich storytelling, and stop scrollers in their tracks. Content will remain one of the most important strategies for brands to engage users and stand out from a continual deluge of media. Here are some content trends for the year ahead.

On this day of giving, a former service member and current PR professional, Anthony LaFauce, recalls receiving care packages during the holidays while being deployed. Though he remembers the packages fondly, he urges PR pros to think about those we represent year round, not just during this time of year.

At PRNEWS, we’ve looked at impressive branded holiday swag, and gifts for PR pros. But when it comes to really feeling warm, fuzzy, and full of mirth, there’s nothing better than a PR campaign with takeaways for you, our readers. So put down the eggnog and indulge us as we look at holiday PR campaigns that fill us with cheer.

Boeing CEO Dennis Muilenburg is no longer atop the world’s largest aircraft maker. That he survived this long offers hope to those who believe that crisis can be overcome by ignoring it. Or by insisting for as long as you can that your brand is not to blame. Communicators can add Muilenberg’s name as proof that those tactics usually don’t work for very long.