How To

As agencies and clients alike feel the pressure of conducting business as usual during a recession, one common denominator of their relationship is becoming more important than ever: the request for proposal (RFP). Issued by… Continued

At first glance, Web jargon might make right-brained communications executives squeamish, but fear not: Taking some time to learn a few basics will enhance your social media SEO and SEM strategies tenfold. The following tools… Continued

“Social media is not a campaign. It’s a commitment.” These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth… Continued

Whether or not a crisis originated in an online channel, a la YouTube or Twitter, ultimately has no bearing on digital platforms’ role in the subsequent management and recovery strategies. Larry Smith, president of the… Continued

The break-room watercooler is a gathering point for conversation, a place where company news is shared and opinions are debated. At the watercooler, employees converse openly and casually with their peers, without the apprehension of… Continued

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR)… Continued

It just might be the worst-kept secret of social media marketing: You can’t make something “go viral,” nor can you force a campaign to generate “buzz.” Rather, these online marketing standards are met only upon… Continued

Historically, the goal of management at midsize and growing PR firms has been to provide an atmosphere in which each employee can reach his or her full potential within the budgetary, time and resource constraints… Continued

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has… Continued

The big picture is often the hardest to see for communications executives, who—especially given today’s business environment—are constantly putting out fires that ignite unexpectedly. Mired in the crises of the moment, they fail to see… Continued