Crisis Insider

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apology

For Worst Of fenses, Execs’ Apologies Should be Public and PR Pros Must Fight for the Right Words, Not Best Legal Phrases   

April 6th, 2021 by

In this issue, we answer the question, how do you counsel a leader to issue a heartfelt apology, particularly when the person is reluctant to admit culpability? What best practices do you recommend for preparing communicators to handle these situations?

tone

How the Correct Tone of Voice Can Help Brand Communication During PR Crises

April 6th, 2021 by

Along with what you say, how you say it, or tone of voice, helps establish a public perception. Tone can be critical during a PR crisis.

man staring at technical image

How Helping Journalists Decipher Technical Material Can Prevent Negative Stories from Growing into Crises

April 6th, 2021 by

The cannabis and CBD industry presents unique opportunities and challenges for PR pros. Here, a communicator prevents a crisis for her client.

diverse workforce

Early Data in CI-UGA Survey Show Differences in PR Pros’ Views of DEI

April 6th, 2021 by

Early data shows how communication executives and PR pros assess complex and challenging industry-wide issues (e.g., workplace health, ethics in conflict management, and diversity, equity and inclusion [DEI]) .So far, the preliminary data show significant differences related to the perceptions of a diverse workforce.

Vaccine

That’s Accountability? Pension Fund CEO Ousted After Cutting Line for Vaccine

April 6th, 2021 by

Mark Machin, who headed the Canada Pension Plan Investment Board (CPPIB) until Feb. 26, and his partner flew to the United Arab Emirates (UAE), where Machin cut the vaccine line to receive his first dose of the Pfizer vaccine. As we do each month, we ask crisis communicators if this crisis was averted based on the response.

terms to know

Terms You Need to Know: March 2021

April 6th, 2021 by

Each month, we look at new terms picking up steam in the crisis landscape with a definition.

the Met

The Art of Internal Communication; How the Met has Managed

April 6th, 2021 by

COVID-19 and a rapid succession of political, economic and racial crises presented an unprecedented challenge to an unrivaled American cultural institution, the Met.  One of its most valuable assets was particularly under threat: its people.

Never Ending

Recent Massive Cyber Hacks Call for a Long View of Crisis Communication

April 5th, 2021 by

It’s a loaded question to ask when a PR crisis ends. With some crises, reminders last indefinitely. In other cases, the actual crisis lasts for months. We begin a series that updates crises mentioned in previous editions of Crisis Insider and offers additional insights.