Along with what you say, how you say it, or tone of voice, helps establish a public perception. Tone can be critical during a PR crisis.
How Helping Journalists Decipher Technical Material Can Prevent Negative Stories from Growing into CrisesApril 6th, 2021 by Erika Bradbury
The cannabis and CBD industry presents unique opportunities and challenges for PR pros. Here, a communicator prevents a crisis for her client.
Early data shows how communication executives and PR pros assess complex and challenging industry-wide issues (e.g., workplace health, ethics in conflict management, and diversity, equity and inclusion [DEI]) .So far, the preliminary data show significant differences related to the perceptions of a diverse workforce.
Mark Machin, who headed the Canada Pension Plan Investment Board (CPPIB) until Feb. 26, and his partner flew to the United Arab Emirates (UAE), where Machin cut the vaccine line to receive his first dose of the Pfizer vaccine. As we do each month, we ask crisis communicators if this crisis was averted based on the response.
COVID-19 and a rapid succession of political, economic and racial crises presented an unprecedented challenge to an unrivaled American cultural institution, the Met. One of its most valuable assets was particularly under threat: its people.
It’s a loaded question to ask when a PR crisis ends. With some crises, reminders last indefinitely. In other cases, the actual crisis lasts for months. We begin a series that updates crises mentioned in previous editions of Crisis Insider and offers additional insights.