Burson-Marsteller, New York, on Aug. 8 announced that the firm had acquired the exclusive rights in the PR firm market for two investor relations services of Investment Data Corp., Bethesda, Md.
One service is QUARRY, a system for targeting institutional shareholders. The second service is GOLD MINE, which includes a process for analyzing a publicly held company's shareholder base. "The availability of a sophisticated database, combined with the unique QUARRY peer selection methodology and GOLD MINE shareholder analysis, great elevates and enhances the quality of the service we provide to our corporate clients," said Chris Komisarjevsky, president of Burson's U.S. operations. (Burson, 212/614-4082; Investment Data, 301/215-7113)