How Brands Can Create Content That Will be Shared on Facebook but Won’t Cost Too Much

As it’s done many times recently, the behemoth, Facebook, dominated social media news recently. Never mind its direct line to the White House, announced Aug 11. On Aug. 9 Facebook said it will begin to push back against ad-blocking companies and their subscribers (see page 8). Facebook will load ads differently, making it more difficult for ad-blocking software to detect them, it said. Speaking of advertising and Facebook, several big-name brands went on record to voice their displeasure with aspects of Facebook’s ad policy. Comcast’s NBC Universal, Walt Disney Co. and the National Football League are “balking” regarding Facebook Live, a Wall Street Journal article published on Aug. 10 said. In short, they are concerned about losing control over their content and want to avoid “being at the mercy of a mysterious algorithm that will potentially give their videos the same treatment as user-generated content.” Facebook urged the brands to have patience as it figures out this delicate dance. With all this news swirling around, we asked communicators who spoke during PR News’ Big 4 Social Media Summit, Aug.


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