• Understand the client’s culture.
• Be ready on day one.
• Strive to sustain a spirit of partnership.
• Confirm and document client expectations.
• Be explicit about deliverables.
• Be clear about processes.
• Create a formal structure for agency-client dialogue.
• Agree on metrics.
• Ensure a clear understanding of the financial relationship.
• Remember that face-to-face time is key to relationship building.
• Maintain offline conversations.
• Remember that every team member is part of the relationship.
Source: Robert Merritt, SVP, CKPR