2015 PR People Awards: Marketer of the Year

Winner: Kimm Lincoln, Nebo Agency, VP of Digital Marketing 

Nebo has built a reputation for being one of the industry’s leading digital marketing agencies, and as Nebo’s Vice President of Digital Marketing, Kimm Lincoln has built the foundation that has enabled Nebo not only to grow, but also to thrive.

Nebo was started with the goal of bringing humanity back to digital, and Lincoln has turned that philosophy into action. In an industry dominated by firms trying to game the system or trick customers into buying things, she has stood her ground and sacrificed quick wins for long-term audience trust.

Over her career, Lincoln has managed to help both Nebo and its clients thrive in a world where digital marketing is constantly changing due to new rules and innovative technologies. Her integrity and passion for the industry truly distinguish her within the field.

One example of her stellar work came on the Choose ATL campaign, a community-driven, grassroots movement to help shine light on Atlanta’s amazing story and attract the creative class to the city. Lincoln and the Nebo team led the way in forming a taskforce of key local influencers to tell the city’s untold story. Nebo designed and built a microsite — www.chooseatl.com — to serve as the hub of the pro-bono campaign.

To kick off the campaign and bolster local support, Nebo coordinated an official launch party at Atlanta Tech Village that drew more than 300 attendees; Nebo also introduced the initiative and coordinated speeches from key influencers.

With Lincoln’s help, Nebo’s media outreach program was crafted to help raise awareness of the campaign and launch event. And, in just three months, ongoing digital PR efforts achieved the following results: 45 million+ earned media impressions, 400+ media placements and 10,000+ views of the Choose ATL video.

Honorable Mention:

•             Anastasia Khoo, Human Rights Campaign