Winner: Jasculca Terman Strategic Communications — The Chicago Community Trust
The Chicago Community Trust connects the generosity of donors with community needs by making grants to organizations working to improve metropolitan Chicago. As it approached its centennial year, the trust saw an opportunity to inspire greater civic engagement among residents. This opportunity developed the On the Table initiative, which sought to bring together 10,000 residents in 1000 small groups to break bread and discuss how to collaboratively build and maintain strong, safe and dynamic communities.
On May 12, the 99th anniversary of the Chicago Community Trust, over 11,500 Chicagoland residents participated in nearly 1,100 mealtime conversations. More than 8,500 digital conversations were tracked using the #onthetable2014 hashtag, which generated over 16 million impressions and because the number-one trending item locally on Twitter.
Honorable Mentions
- Finn Partners on behalf of the D.C. Justice Grant Administration - "Show Up, Stand Out"
- Midpeninsula Regional Open Space District - Vision Plan: Imagine the Future of Open Space
- Singer Associates, Inc. - City of San Bruno