Winner: Sierra Club — Coming Clean
“Coming Clean” is the blog of Sierra Club Executive Director Michael Brune. Together with his frequent media appearances, public speaking, Sierra magazine column and guest op-eds, it has helped establish him as a thought leader on environmental and energy issues. The blog employs an emphasis on direct, personal rhetoric and an optimistic, solutions –oriented worldview as a counterbalance to environmental doom saying.
The blog is posted on the Sierra Club website, while also being cross-posted at the Huffington Post and Daily Kos. His blog also has its own email list, which reaches almost 9,000 subscribers. The blog has an impressive breadth and depth of influence. Brune reaches thousands of current and potential supporters with every post, which is valuable, but the blog is also read by both media and policymakers, with direct feedback coming from people as high as the Cabinet level in the current administration.
Honorable Mention
Illinois Policy Institute — "Dewonked"