Stories by Yesenia Reinoso

When it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.

As Hispanic Heritage Month ends Oct. 15, we find a mix of diversity and unity can help PR and marketing craft more effective messages.

From a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued

The prominence of multiculturalism in media is very noticeable. Still, it has been painfully slow. As Latinos conclude celebrating Hispanic Heritage Month this week, emphasizing representation is as relevant as ever.