Stories by Scott Van Camp


Demos Lead Republicans in the ‘Worst PR Spellers’ Race

February 21st, 2012 by

While there are several months to go before we find out if a Republican can unseat the incumbent in the White House, right now, the Democrats lead the Republicans in “worst PR spellers” race. A couple of weeks ago, someone from Rick Santoru…

With Linsanely Great News Comes Great PR Responsibility

February 20th, 2012 by

The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.

Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

February 20th, 2012 by

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

Controversies Do Little to Dent Apple and Google’s Reputation Armor

February 17th, 2012 by

Are Apple and Google’s reputations bulletproof? Both tech behemoths have been under fire recently, with the computer maker under the gun about working conditions at their suppliers’ plants in China, and Google taking shots today about planting a co…

Petco’s Dog Clipping Problem Could Cut Reputation to the Bone

February 16th, 2012 by

The charges sound almost too crazy to believe, but even if there’s a sliver of truth to them, Petco should brace itself for a PR crisis. Two pet owners in Hawaii have sued Petco, alleging… Continued

Petco’s Dog Clipping Problem Could Cut Reputation to the Bone

February 16th, 2012 by

The national pet store chain is hit with wild charges that its groomers cut off dogs’ body parts.

Reputation Issues Drive Demand for Skilled PR Executives

February 15th, 2012 by

Lisa Ryan of communications search consultancy Heyman Associates says organizations are looking most for leadership skills among PR job candidates.

Sierra Club’s Donation Dust-Up: Lack of Transparency Hurts

February 14th, 2012 by

It’s not unusual for big environmental groups to accept big corporate donations, but doing it in secret is what has tripped up the Sierra Club.

Keeping the Media at Bay: Counterintuitive Yet Often Necessary

February 13th, 2012 by

There are situations when tooting your organization’s horn must cease, and media deflection must begin.

Syria-Time to Move From Awareness to Action

February 10th, 2012 by

Unfortunately, at present there is no better case for the use of video to generate awareness than what is happening right now in Syria. As the international community debates on what action to take to… Continued