Stories by Scott Van Camp

While there are several months to go before we find out if a Republican can unseat the incumbent in the White House, right now, the Democrats lead the Republicans in “worst PR spellers” race. A couple of weeks ago, someone from Rick Santoru…

The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

Are Apple and Google’s reputations bulletproof? Both tech behemoths have been under fire recently, with the computer maker under the gun about working conditions at their suppliers’ plants in China, and Google taking shots today about planting a co…

The charges sound almost too crazy to believe, but even if there’s a sliver of truth to them, Petco should brace itself for a PR crisis. Two pet owners in Hawaii have sued Petco, alleging… Continued

The national pet store chain is hit with wild charges that its groomers cut off dogs’ body parts.

Lisa Ryan of communications search consultancy Heyman Associates says organizations are looking most for leadership skills among PR job candidates.

It’s not unusual for big environmental groups to accept big corporate donations, but doing it in secret is what has tripped up the Sierra Club.

There are situations when tooting your organization’s horn must cease, and media deflection must begin.

Unfortunately, at present there is no better case for the use of video to generate awareness than what is happening right now in Syria. As the international community debates on what action to take to… Continued