Stories by Scott Van Camp


5 Tips from the PR News Digital PR Summit

February 27th, 2013 by

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.

Social-Media Users Conflicted Over Brands Listening In

February 25th, 2013 by

The public appears to want it both ways when it comes to brands listening in on its social conversations.

PR News to Honor the Best in Nonprofit Communications

February 22nd, 2013 by

Nominees in 26 nonprofit communications categories will gather on March 11 at the National Press Club in Washington, D.C.

Yahoo’s Revamped Website Signals an External Change in Corporate Culture

February 20th, 2013 by

CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.

St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List

February 19th, 2013 by

Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued

Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

February 15th, 2013 by

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.

Battle Facebook Fatigue with Compelling Content

February 11th, 2013 by

While Facebook continues to be the social platform of choice for many brands, a couple of interesting studies released last week could trip an alarm for communications pros. A Pew study found that the majority of the 1,000-plus people surveyed said the…

Boy Scouts Gay Policy Reversal-Read the Fine Print

January 30th, 2013 by

The announcement this week by the Boy Scouts of America that it was considering reversing its policy of not allowing gays to join its ranks was front-page news. After all, the organization has fought tooth and nail—going all the way to the Supreme Co…

Restaurant Chains Lead CSR Charge

January 25th, 2013 by

The news this week that McDonald’s will use only Alaskan Pollack—sustainably fished in the wild—in its Filet-O-Fish and Fish McBites products, proves the point that corporate social responsibility is taking the business world by storm. And these …

H+K Strategies’ Pan-African Expansion: ‘Go Where Your Clients Will Need to Be’

January 25th, 2013 by

Years of research has led the communications agency to make a big investment in Africa.