Stories by PRNEWS

I thought your readers should be aware of the flip side of the [co-op satellite media tour] issue (PRN, June 19). Co-op SMTs are generally ineffective. Spending much less than you would for a stand-alone… Continued

Sure there might be more than 109 million Internet users, but you only really have to worry about 9 million of them, according to a study from Burson-Marsteller and Roper Starch Worldwide. It might not… Continued

The latest global media analysis conducted by the research firm CARMA International reveals that product/service innovations, mergers, joint ventures and financial performance are among the hottest topics in the worldwide press, while issues surrounding the… Continued

Judges in this year’s Platinum PR Awards poured through thousands of entries to crown nine stellar winners and an equal number of honorable mentions at last week’s swanky awards reception in Washington, DC. But when… Continued

The Internet provides the ideal habitat for rumors to fester. The key to handling an online crisis – either the result of a rumor or a real event – is to understand the medium. In… Continued

Media Milestones Following Warschawski’s media push, an NBC News piece was syndicated nationally to 200+ NBC affiliate stations. The event also scored ink in the LA Times, Philadelphia Inquirer, Washington Post, New York Daily News,… Continued

Giant Footsteps: Publicis agrees to acquire Saatchi & Saatchi for $1.92 billion, creating the world’s fifth largest advertising/marketing/PR conglomerate. Saatchi will sell off several of its Rowland PR offices to Edelman. The agency formerly known… Continued

The Case How do you take a story that’s three years old – about a religion that’s thousands of years old – and make it sexy to reporters…with a shoestring budget of $16,000? That was… Continued

When 300 current and former employees of Nextel Communications, Inc. lodged complaints of racial and sexual discrimination against the wireless carrier last week, prosecutors floated details to the New York Times just prior to filing… Continued

Arrivals Healthcare Informatics Bob Oas joins as associate managing editor. He is the main contact for the Case Reports section, which covers the selection and deployment of healthcare information technology. He also is the contact… Continued